This Blog is about an apple product, a MacBook, reflecting on the promotional strategies the company chooses to market its product to its customer and sharing some personal experiences with apple.   

Apple promotes their products through commercials and print ads, focusing on how their products are different from competitors. Commercial ads run when a product is first launched and print ads will run throughout the product's life. One big component of Apple's promotion is their yearly keynote speeches. These events themselves are not only part of Apple's overall promotion, but have become a part of their brand and image. They keep fans interested and provide information on upcoming products.

when it comes to customer service, the moment you walk in to the store they have an APPLE strategy to help serve the customer. A - Approach customers with a personalised, warm welcome. P - Probe politely to understand all the customer's needs. P - Present a solution for the customer to take home today. L - Listen for and resolve any issues or concerns.E - End with a fond farewell and an invitation to return. They have one of the best after sales service which I experienced myself, it is the time when one of the key on my laptop was not printing on the screen. I booked in for repair at the store, the team had a look for a while, couldn't figure out what the problem was then after some wait they provided me with a new laptop after more than a year of purchase. 

People don’t buy macbook's by the tens of millions just because they like the hardware, though that’s a huge part of it, but because they’re tied into an ever-growing, sprawling ecosystem of software and services that allow you to do more with the products if you continue to invest in that ecosystem. Apple reaches customers by simplifying the decision making process

Apple has expanded its product offering to tablets, wearables and TV. This allows them to maximise the value of their brand equity across multiple product lines, bringing their loyal customers with them