This Blog is about an apple product, a MacBook, reflecting on the promotional strategies the company chooses to market its product to its customer and sharing some personal experiences with apple. Apple promotes their products through commercials and print ads, focusing on how their products are different from competitors. Commercial ads run when a product is first launched and print ads will run throughout the product's life. One big component of Apple's promotion is their yearly keynote speeches. These events themselves are not only part of Apple's overall promotion , but have become a part of their brand and image. They keep fans interested and provide information on upcoming products. when it comes to customer service, the moment you walk in to the store they have an APPLE strategy to help serve the customer . A - Approach customers with a personalised...
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Showing posts from May, 2021