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Showing posts from May, 2021
This Blog is about an apple product, a MacBook, reflecting on the promotional strategies the company chooses to market its product to its customer and sharing some personal experiences with apple.    Apple  promotes their  products  through commercials and print ads, focusing on how their  products  are different from competitors. Commercial ads run when a  product  is first launched and print ads will run throughout  the product's  life.  One big component of  Apple's promotion  is their yearly keynote speeches. These events themselves are not only part of  Apple's  overall  promotion , but  have  become a part of their brand and image. They keep fans interested and provide information on upcoming products. when it comes to customer service, the moment you walk in to the store they have an APPLE strategy to help serve the customer .  A - Approach  customers  with a personalised, warm welcome. P - Probe politely to understand all the  customer's  needs. P - Present a so